Bookwhirl - BookWhirl.com Empty Promises Big Dollars Fitchburg Wisconsin

I'm not really familiar with the company, nor i have experienced doing any business with them. But i am an avid reader of their Facebook Fan Page. It's a home of really helpful articles for authors who has the desire to market their books. What's also nice about the is it's updated on a daily basis. Maybe you guys would also want to check it out. Here's the link: http://www.facebook.com/pages/Book-Marketing-Services-BookWhirlcom/114852370417#/pages/Book-Marketing-Services-BookWhirlcom/114852370417?v=wall

http://www.pr.com/press-release/182360

Thanks.

Juliana

This is in response to Mr. Perry Brass's comment about BookWhirl.com.

The service that Mr. Brass is calling a"rip-off" is likely BookWhirl.com's Opt-in E-Mail Advertisement Campaign (EAC) service, which enables authors to advertise their published works through "opt-in e-mail ads".

Granted, this particular service costs a little higher than other book-marketing programs, but it is by no means a "rip-off". In fact, it is one of the most effective ways to market books online, which is why Print-on-Demand (POD) publishers such as Xlibris and IUniverse offer a similar service. It may also be interesting to note that their fees are higher than BookWhirl.com's.

For years, thousands of authors have marketed their published works through "opt-in" e-mail marketing ads because it targets a demographic that has a realistic chance of translating into customers.

For instance, an "opt-in e-mail ad" for a book about, say, French cinema, will go directly into the mailboxes of e-mail subscribers that have indicated their interest for "movies", or books, or "literatur" in their account profiles, and have "opted in" to receive e-mail advertisements.

Now factor in the fact that an author has the option to broadcast these "e-mail ads" to up to ten million "profiled" e-mail subscribers and you'll have a good idea of the marketing potential of this program. Another good thing about "e-mail ads" is its traceability an author can check the number of "clicks" that has been generated by the ad (the "links" usually directs to the author's website and/or online bookstores).

Book marketers generally take care of the ad's graphic design, copywriting, and "launching" fees, which largely explains why this marketing program costs higher than other book marketing methods.

It's no secret that the business of marketing books through the internet is a "niche industry", characterized by a small, specific consumer base (authors) and a limited number of sellers (Print-on-Demand publishers that offer book-marketing services, such as Xlibris and IUniverse), most of which are charging high service fees (largely because the consumers have limited options).

If anything, the existence of BookWhirl.com actually benefits the "consumers" of this particular industry, because it gives them a cheaper alternative. On top of that, other book marketers may even consider lowering their prices because of the competition that BookWhirl.com brings to the table.

We at BookWhirl.com respect the opinion of Mr. Brass and wish him great success. At the same time, we stand firm behind the integrity of our business.

Dear Mr. B,

I hope this message finds you well.

We put ourselves in the service of authors to help them market their book. Let me emphasize on the word "help".

Our services were designed to boost an author's experience in marketing their work, specifically those who've engaged in self-publishing. We all know how difficult it is to market a book that is self-published. This is where we come in.

Our services come in different levels each with affordable prices compared to other Marketing Services Providers. The author is given full creative control over his chosen campaign paired with advise from our team of professional marketing consultants. Each author is provided a customized marketing strategy that we believe would best suit his book.

We want only the finest results for our clients and BookWhirl.com's agenda does not include "ripping off" authors.

Let me point out that you are not one of our customers. You have no idea how we work let alone have the right to blatantly accuse us of providing empty promises of "big dollars" to our target market.

Your report is that of someone who has no factual basis to back-up such an accusation. By submitting your report to this website, you had attested it to be valid. However, it's validity is obviously questionable.

Nevertheless, we thank you for your opinion and we hope to work with you someday.

Yours,

Jake Olvido
Marketing Specialist